OK, so I’m back on Substack.

TL;DR: jkonrath.substack.com. Like and subscribe.

I briefly tried this before and got a bit locked up for a few reasons, the biggest being a lack of time. I still have no time, but I’m between projects, so I’ll give it an honest go and see what I can get started.

The main motive is to get a different set of eyeballs on stuff. I have no idea how the algorithm works there, and I’m not really trying to chase virality or expect magic. But there’s absolutely no chance of cross-pollination in publishing out in the open web anymore, and Google searches are largely useless. I personally want to find things to read and all social media is largely the same garbage amplified for the election season. It would be nice to find other writers and writing.

One of the challenges here is I don’t know what I will blog here at Rumored versus what goes to the Substack. I have over a million words of stuff here, and some of it could be worthy of republishing to a new audience. I’ll look into that. A feel slightly bad about recycling content, that long-time readers will see new posts and realize they already read it in like 2014. But some of it might be worth revisiting anyway.

I do want to focus on new material, though. The real question there is what new material and what type of material. I think any time a new bucket appears for me to throw stuff into, I worry far too much about persona and what kind of writer I need to be to fit things into that bucket. This is particularly worrisome to me with Substack because there are very specific types of writing there. It’s very newsletter-oriented, and the most popular stacks are journalists writing articles, or facsimiles thereof. That makes me want to write some Chuck Klosterman-like things, critical analysis essays or nostalgia pieces, and that’s not the kind of writing I necessarily want to focus on.

This reminds me of when blogs became a big thing in about 2002 or so. I’d already been blogging for years, although I didn’t call it that, and I didn’t have an overall theme. It was more of a personal journal that was live to the internet. Sometimes I would write articles, but not on a specific, specialized theme. And the people who were blowing up and getting book deals and millions of views were writing highly specialized things. Of course I was jealous of that and it irked me. But it also reminded me of when zines were a big deal in the 90s, and then everyone saw them as a gateway not to true DIY craftwork, but as a stepping stone to commercial publishing. I loved stapling my own zines and mailing them to people, creating things, having a connection with people. But the people in the alt.zines Usenet group were arguing about bar codes and distribution in chain book stores, and it all got stupid.

I see the same thing with Substack, the people Producing Content to Build their Brand. I have no interest in that, and don’t even know how it works. I haven’t turned on the paid subscriptions, and I’m not sure I will. I do want to find new people out there, but I’m not terribly interested in writing SEO-tuned Content.

And as always, there’s a very high chance in a month, I’ll say all of this was stupid and stop doing it. But we’ll see. Anyway, jkonrath.substack.com.