So we’re twenty years into the 21st century tomorrow, and I still call it the 20th century half the time. Luckily, I never have to write paper checks anymore and put the year on them, right?

OK, so regardless of my feelings that I need to stop looking back in a haze of stupid nostalgia, here’s a summary of my last decade, more or less.

Writing

At the start of 2010, I more or less was not writing. I call the oughts my “lost decade” because after I published Rumored to Exist in 2002 (after having mostly wrote it in the 90s), I basically didn’t do anything. I dicked around with the zine, published a couple of non-fiction books, but that Third Book I wanted to do never happened, and I lost all momentum I had at the end of the century. And then when I moved to Silicon Valley in 2008, I completely stopped writing fiction, because I was spending three or four hours a day in traffic, and another dozen in an office.

That changed when I was given the opportunity to go back to my old job, albeit with their new post-acquisition overlords, but instead of New York, I could work remotely. So I did that, with the intent of getting serious about writing. I’m still at that job (and I don’t talk about it here, so I won’t) and it has allowed me to get a lot of work done.

I didn’t publish anything in 2010, but I did manage to get eleven books out in 2011-2019. I also placed 30 articles elsewhere. (Most of them were collected into books later.) I also was interviewed in eight long-form print interviews, and appeared on or recorded maybe a dozen podcasts. (All of this is summarized here: My Books and Stories) My goal, more or less, was a book per year. I hit that, although I ultimately wish I would’ve done less with collections and put out more novels.

For what it’s worth, I think my favorite book of the decade was Atmospheres. The best-selling book I wrote this decade was The Earworm Inception (probably because it was the cheapest.) The best-selling book total though was the new reissue of Rumored that went on the Kindle.

Blogging

I have now been blogging here for something like 22 years. Oddly enough, I have added 666 entries since January 2010. This is 667, so I screwed it all up.

My blog doesn’t make money and nobody reads it, so there’s not much to say about trends in the blogosphere with regard to what’s hosted on Rumored dot com. I started before the term blog was invented, and plodded on as the “Web Journal” fad of the late 90s came and went. I went unnoticed when the blog fad came in the early oughts and everyone got a one-and-done book deal before fucking off and deleting their blog. And I’ve weathered on as net-generations have found, enjoyed, and abandoned every social media platform out there.

My own personal opinion (and this isn’t a research paper) is that there were a lot of solid and entertaining blogs at the start of the 2010s, which were bringing in decent ad revenue and good traffic, and by 2019, all of that fell apart. I used to have a rotation of blogs I would read every day. The Awl shuttered due to diminishing ad prices. BoingBoing got stupid with sponsored stories, often for products they themselves decried in their actual stories. Gawker got bankrupted by a Hulk Hogan lawsuit. And plenty of blogs got sold, merged into other media conglomerates, or otherwise watered down stuff to the point of uselessness.

One of the biggest trends of the 2010s was chasing ad revenue with click journalism. It was the decade of the listicle, the years of the hundred-picture slideshow that opened every image in a new page with ads between every other one. Titles became tricky questions. “8 Unbelievable Things You Never Knew About Enemas!” The days of long-form blogs ended, and sensationalized headlines were the norm.

Three big things changed the way I personally read blogs. First, I used to use Google Reader to subscribe to a bunch of RSS feeds for every blog I read. In 2013, Google discontinued reader. There were substitutes, like Feedly, but when the Google behemoth went away, people seemed to stop caring about RSS-centric publication. Google told us all to switch to the iGoogle home page tool, and then they cancelled that too. This meant there was no real centralized way to read your favorite stories and blogs.

Well, except for Facebook. Just as we got to the point where FB became the de facto standard for sharing stories, Zucc started screwing with the algorithm, holding links ransom unless the publishers paid money for them. As the algorithm hemorrhaged traffic from small sites, all other forms of propagation died. Facebook is now the worst way to tell the world about your blog articles (or new books you’ve published), except that it’s now the only way.

Other annoyances that make me think the 2010s are the year the internet died:

• News sources going paywalled to (maybe justifiably) keep running after ad revenue vanished.
• The war between sites with tons of shitty ads versus ad blockers.
• Sites that have weaponized the use of pop-ups, pop-overs, pop-unders, and full-page ads that play video at top volume or try to convince me my Windows PC is infected with a virus when I’m reading on my iPhone.
• GDPR - which may be well-intentioned, but unleashed an era of giant pop-up “we use cookies!” banners, “we’ve updated the terms of service” emails from every fucking page you’ve ever visited in your life, and the outright destruction of some sites like Klout and Google+. (Looking forward to what CCPA does next year…)
• Google changing their search algorithm to try and stop link farms and clickbait, but making it essentially useless as a search engine for creative content.

Publishing

Ebooks have been around in some form for decades, and Kindle Direct Publishing started in 2007, but the 2010s were the Kindle gold rush. And the gold rush was a race to the bottom.

Unpopular opinion: I don’t read ebooks. I know people find them convenient, but I feel an inherent value in the design of a book, and holding it in my hand. I got a kindle in 2009, and I tried using it semi-exclusively for maybe six months, but I found that every book sort of ran into each other in my head and I remembered nothing from them, because I was always holding the same device and reading the same fonts and the same spacing. I did not retain any of the words in my head.

I can tell that opinion is unpopular based on my book sales. I sold roughly twice as many kindle books as print in the last ten years. I don’t make much money from either, and I don’t sell many books in the first place, but it’s clear other people like them, so I still publish them.

That said, it’s become a horrible race to the bottom. Amazon became the de facto monopoly of ebooks, although others tried and failed to create their own devices or sales channels. Amazon then more or less pushed the price of self-published ebooks to either 99 cents or $2.99 and locked out other vendors with various programs like KDP Select and Kindle Unlimited. They didn’t directly force people to use those prices, but try selling a book, even a thousand-page book, for $4.99 and see what happens.

(What’s funny about this is that Apple was sued and lost a price-fixing lawsuit, saying they tried to create a monopoly, when they currently own a single-digit percent of the market, and Amazon owns like 90% and has essentially fixed the price of of self-published books, and no lawsuit there. I’m simplifying here, but shit.)

Amazon also bought CreateSpace (in 2005) which had previously pushed out any other print-on-demand publishers (which all had their own problems anyway) with low pricing and tight integration with Amazon. Then they forced everyone to move to KDP for print in 2018, and (my conspiracy theory, not citable) did something to fundamentally break the sale of print books. My books that were previously available to ship that day now take 2-3 days, and I don’t know if it’s the algorithm (or that I suck) but my print book sales almost completely stopped in 2019.

Anyway, the general desire for page-flippers and the same mentality behind clickbait articles have made it very profitable to churn out short sequels and made it difficult to spend time crafting a long book that doesn’t immediately catch the attention on the first page. This is a much longer rant and I’ll shut up, but I feel like something fundamentally broke with publishing in the last ten years. And at any moment, Amazon is (my unsubstantiated conspiracy) going to start charging fees to publish books and will completely fuck self-publishing. So that will be fun.

Travel

I don’t even know how many miles I’ve flown in the last ten years. Let me see if I can do this from memory:

• 2010: Vegas, Denver, New York, Milwaukee
• 2011: Vegas, LA, Indiana, Milwaukee
• 2012: London, Nuremberg, Berlin, Milwaukee, New York, Reno, Milwaukee again
• 2013: LA, New York, Maui, Reno, Milwaukee, Indiana
• 2014: Nuremberg, Frankfurt, Reno, Milwaukee
• 2015: Las Vegas, Indiana, Maui, Indiana again, Milwaukee
• 2016: Milwaukee, London, Nashville/Memphis, Milwaukee
• 2017: Mendocino, Maui, Milwaukee
• 2018: Anchorage, Milwaukee, Indiana
• 2019: Las Vegas, Milwaukee

Travel’s gotten a bit light in the last few years because of my crazy work schedule. I’m about due for a big trip that doesn’t involve family and/or a funeral.

Other Stuff

I walked like 14,000 miles in the last ten years. Gained and lost hundreds of pounds, probably. I started the decade at like 170, and I’m now a touch above 200. In 2011 and 2013, I got back down below goal weight, but haven’t been close since, which is a bummer. Working from home is awesome except for the food thing. Maybe I’ll fix that next year.

No big predictions otherwise. I just finished a book, and I’m in the heavy postpartum depression from that, trying to figure out what to do. I’m going to keep writing. I should probably find another hobby to keep me busy when I’m not writing, but I know I’ll keep writing.

I know people lament how much time people waste on the internet. But as a person who has been here since the beginning, I disagree. I remember being able to really get lost in the internet, and it seems like the quick-twitch, low-effort content currently populating the social media-driven internet doesn’t do much for me. I think there’s value in getting lost on the internet. You just have to get the right kind of lost.

I remember in the late Nineties and early Zeroes, wasting serious time swimming through long-form internet sites. When blogs were journals and weren’t commercialized or commoditized, a small group of people were doing interesting things, endless experiments with actual writing. I know I’ve bitched about this before, in my endless “blogging is dead”/“is blogging dead” diatribes. But I really miss reading things like these, that would compulsively suck me in for hours. There was nothing like finding someone’s crazy travel site, or a project blog about restoring an old car or building a weird house, then spending hours plowing through the entries from start to finish.

Maybe this is still going on, but the problem is I can’t find it. And maybe that’s part of the problem. This article describes this struggle well: Searching the creative internet.

I’ve noticed that searching is pretty much dead these days. I mean, I use google constantly, but something is fundamentally weird in its algorithm. And I’m not just complaining about the fact that I have a million words of text on this site that draws zero heat from search engines these days. (That could also be for a lot of other reasons, like it stretches back twenty years, or that I’m boring and inconsistent in what I write about, and not cool.) But there’s also the issue that most searches bring up nothing but corporate crap, and anything interesting, independent, or worthwhile is buried.

The linked article mentions Disney, but here’s another example. I had a Camaro as a kid. I wish I could rebuild one now, but the boomers have driven up prices, I don’t own a garage, and I’m lazy. But, I could see burning an evening reading a long-form blog about someone else restoring a Camaro. So, enter “Camaro” in google search, and what do you get? Page after page of official GM spam landing pages, car dealerships, third-party “Used Camaro Near Me” sites that just redirect you to car dealership pages (after opening a thousand pop-ups), and Chevy press releases dumped on big car magazines. Searching on “camaro project” gets less of the corporate media, but mostly just sale sites and eBay listings. (Not even real listings - just links that go to ebay and search on “camaro project.”)

And sure, the first problem is I don’t know how to use google, and I’m supposed to be searching on some gigantic regular expression that excludes corporate sites and blah blah blah. That’s not the point. I want to find cool stuff about my search term, and 80% of the web has become robot zombie garbage that automated scripts and SEO wonks have spun up to sell affiliate ads.

I guess the solution to this is to read blogs that point to this stuff, but that gets into the “blogs are dead” thing. I think Facebook and Twitter are supposed to have replaced blogs, but they aren’t aggregating the kind of content I want to see. I think the commercialization of things drives what we see, and this is what we now get: divisive news stories and click-bait advertisement disguised as stories.

I’m not sure what the solution is. I’m trying to dig deeper to find things of interest, and investing more time going off the beaten path. And I’d like to blog more about it, and encourage others to do the same. But something’s missing here, and I’m not sure what, or how to fix it.

1. I was on this stupid thing where I thought I should start carrying a fake phone and wallet in case I was mugged. So I bought an iPhone 3G for $20 on eBay, which is the same exact phone I had nine years ago. It is ridiculously small and uses a different dock connector and has a shit camera and plastic back and is missing about every feature you could imagine. No Siri, no Apple Pay, no Find my Phone, no Facetime, no front camera. The OS is stuck like six or seven versions ago. I think the current Facebook app wouldn’t even fit on this phone. It’s sort of wonderful.

2. My allergies are so insanely bad since I got back from Alaska. I always joke about moving there like the Anthony Edwards character from Northern Exposure, who lived in a geodesic dome to escape his allergies, but I’ll be god damned, that would actually work.

3. My new watch tracks my sleep now with the Sleep++ app, and I don’t have to remember to start the app first - it just figures it out. It’s amazing to see how much I sleep when I take Ambien, and how many times I wake up in the middle of the night when I don’t.

4. For some freak reason, I didn’t drive my car at all this week. When I had to drive somewhere Friday, it was caked with a layer of dirt like I’d left it outside at Mt. St. Helen’s in 1980 or whenever that was.

5. I remember people selling bottles and jars of ashes after M.S.H. blew up. This was all pre-internet, so I’m not sure how I knew about this. Maybe it was in the el-cheapo ads in the very back of Parade magazine, where they normally sold biblical coins that were supposed to be older than Jesus but were actually punched out of sheet metal from Ford Pintos and then artificially aged in vats of Coca-Cola.

6. I’ve been writing the bulk of my next book by hand. No reason, except I write a lot of it in diners. It’s challenging, because I can’t read my own handwriting, and I only get maybe a hundred words per page of these little pocket notebooks.

7. I started reading about the bad effects of cortisol, the stress hormone, and how it stops you from losing fat and makes allergies worse, and now I am convinced that is like the nexus of every problem I have right now. And googling “get rid of cortisol” gives you ten million pages that basically just say to sleep more and be happy about your life, and maybe eat more salad.

8. I subscribed to a Facebook group about people who grew up in my home town, and everyone in the group is functionally illiterate. Like, they don’t know the difference between “to,” “two,” and “too.”

9. I also looked up my home town on TripAdvisor, and the top ten restaurants included Cracker Barrel, Perkin’s, and Texas Roadhouse.

10. I was going to go on a big rant about tenderloin sandwiches and mandala effect, but my dinner is here. (I ordered a salad for some inexplicable reason. Maybe the cortisol thing. I need to stop it with the Joe Rogan Podcast.)

So it looks like The Awl is no more. Another blog bites the dust.

The Awl started in 2009, originally some folks who left The Gawker and decided to do their own thing from their apartment in Brooklyn or whatever. It was a general culture blog, with emphasis on New York City, and a bit more about new media, comedy, and technology or online life, with a wry and sarcastic sense of humor, and less of an emphasis on the usual celebrity stuff that drags down a lifestyle blog.

I don’t remember how I got hooked on it — maybe some cross-posting from Boing-Boing or Wired or something. But I started following it religiously in 2010 or 2011, reading every day, commenting frequently, sometimes deep-drilling on research when I read a story that interested me. And I always kept it on my distant radar that I’d try to write something to publish there, some nonfiction or memoir piece, maybe a smarmy cultural analysis thing, I don’t know.

I think one thing that did come out of that was that in that 2011, 2012 timeframe, I blogged a lot more here, and was probably influenced by The Awl to write more article-like things. That always happens, through osmosis or kleptomania, maybe a mix of both. I was writing a lot in general then, trying to find a way to restart a mostly-dormant writing career that hadn’t released a real book since 2002. I didn’t want to be a journalist, didn’t want to fall into that “new media” category or anything, but it shows in a lot of my writing here that I was influenced heavily by that. (Go read an old post like The Death of Death and tell me I wasn’t reading The Awl when I wrote that.)

Another big takeaway for me as I think back over the last ten years of The Awl is how it fed some need to be a New York expatriate, in a weird way. I left Manhattan four or five years before that, which is six lifetimes in New York time, but I had some distant nostalgia for the city then. Magnify this even further by the fact that I started remotely working for a New York company in 2010, and would occasionally find myself in town again, but would also virtually be in the city every day. Reading stories about the hyper-gentrification and strange politics and book gossip and the struggles of living on The Big Smear partly satisfied that need for me, at least a little.

Like all online properties, The Awl got stupid at one point a few years ago, either flipped ownership or editors or something, and the ensuing reboot just wasn’t as interesting to me. I stuck with it when I could, but it no longer became a daily read. Some of this was just the way blogs changed over time: long reads became one-page reads; articles became listicles; opinion pieces became link-bait topics. Things slowly morphed as ads dominated page layout, comment sections vanished, and it went from being a bunch of cool kids exchanging smarmy jokes to a… well, whatever it became. Not really a blog anymore.

I’ve been in my head a lot lately about what’s going to happen when Facebook dies - that’s another article I’ve been meaning to write for a bit. And it makes me think a lot about the cycle of life of these web properties, like SomethingAwful or Fark or Digg or whatever. I know there are things that I used to use daily and then somehow abandoned, and I always wonder why they lost critical mass with me, and with everybody. When did everyone make a conscious decision to stop using MySpace? Was it because Facebook was so much better, or was it because everyone else stopped using it?

And it makes me think a lot about what the next thing will be. I am trying to make more of a conscious effort to blog here, because I will always have this blog, and can always keep going. But I’m shouting into the darkness here, and there’s no network around this, no way for me to follow others, draw in new readers, find like minds, or whatever. This is a single silo, connected to nothing. That’s fine by me, but it’s not the solution for others. Other people won’t blog. They aren’t idiots like me.

And I don’t know shit about how to make money on this, and I never run ads here or strategize some grand scheme, like picking focused topics and trending keywords and how to flip these posts into a book proposal that will get me a deal, blah blah blah. This also is not a way for me to sell books — my writing here is much different than the writing in my books, and I’m a horrible marketer, so who knows what works. So I can’t pull the “I made a million dollars blogging and you can too!” scheme to get the rest of you creative and interesting folks to entertain me by writing your own blogs.

But yeah — the death of a blog like The Awl makes me think the trend is going in the wrong direction, and that’s frustrating. I feel like I have the lifelong dream of opening an indoor shopping mall in the Midwest, then getting in the car and cruising around the dying remains of the malls of Indiana and Ohio and Pennsylvania. It’s depressing. It makes me wonder what is next.

http://koncast.libsyn.com/episode-7-andrea-donderi

In this episode, I talk to long-time friend Andrea Donderi, a recent graduate of The MFA Program for Writers at Warren Wilson College.

We discuss: the IU support center; the early web; knowledge bases and creating content; Jorn Barger and the invention of the blog; Gopher versus the WWW; the ChiNet BBS and other internet BBSes; social networks before social networks; hoarding old email; identifying as a writer; learning how to capture life as a writer; the Stanford Stegner Fellowship program; the Warren Wilson MFA program; how a low-residency program works; Victor LaValle and David Shields as teachers; the one fellow graduate student/actor who has been in everybody’s MFA program and shall not be named; Zeroville by Steve Erickson; the inevitable UFO discussion; the government keeping secrets in the desert versus the internet; Don Donderi; and is an MFA worth it?

Links from this episode:

- Andrea’s blog: http://loosestrife.dreamwidth.org

- Jon Konrath: http://www.rumored.com

- The Warren Wilson MFA program: http://www.wwcmfa.org

- Don Donderi’s site: http://www.ufoets.com

- Zeroville by Steve Erickson: http://amzn.to/2eEMTFW

- The UFO documentary I couldn’t remember was Mirage Men: http://www.miragemen.com